Think of Google Analytics as your website’s detective. Just like a detective gathers clues to solve a case, Google Analytics collects data to solve the mystery of “what’s happening on my website?” What Google Analytics Does It tracks every visitor who comes to your website and tells you: • How many people visited • Where they came from (Google, social media, direct visits) • What…
Do you love cookies ? So does marketing professionals , but of a different kind ! I am sure most of you have heard about cookies and how they know about, us and our browsing history. Lets understand what are cookies, not the ones you eat , but the ones used by professional marketers and how it helps them create personalized marketing strategies that are…
Raise your hand if you’ve ever set a Google Ads budget by opening your wallet, counting what’s inside, dividing by three, and whispering ‘please work’ to your laptop screen. (Don’t worry, we’ve all been there.) Well, there is a method to this madness ! Setting a Google Ads budget is like planning a road trip. You need to know: Where you’re going, how much gas…
Remarketing is like having a friendly store clerk follow up with customers who left without buying. Except instead of being creepy, it’s incredibly effective. What Is Remarketing? Remarketing shows ads to people who already visited your website but didn’t take action. Think of it as a gentle tap on the shoulder saying “Hey, remember us? You were interested in this…” The Numbers: 96% of visitors…
AIDA isn’t just marketing jargon – it’s the psychological journey every customer takes before hitting “BUY.” Awareness → Interest → Desire → Action Think of AIDA like a house party. First, people need to know there’s a party (Awareness). Then they want to know what kind of party it is (Interest). Next, they get excited about going (Desire). Finally, they show up at your door…
Think of it like fishing in two different ponds. Google Ads = Fishing where hungry fish are actively looking for food Facebook Ads = Fishing where fish are relaxing and socializing but may salivate when they see good food ! The Core Difference Google Ads (Search Intent): People are actively searching for solutions. They type “best accounting software” or “pizza delivery near me” – they…
Geo-targeting is like having a billboard that only lights up when your ideal customer walks by. Except it works with pincode-level precision across the entire internet. What Is Geo-Targeting? Geo-targeting shows ads to people based on their physical location – from entire countries down to specific neighborhoods and even specific pincodes / zipcodes Real Example: A pizza shop in Mumbai can show ads only to…
The digital landscape is experiencing a seismic shift that every business leader needs to understand. The Old Way vs. The New Way Remember when you had a question, you’d Google it, scroll through 10 blue links, and click through multiple websites to piece together an answer? Those days are fading fast. Now, millions of people simply ask ChatGPT, Claude, or Perplexity and get a comprehensive…
I know what you are thinking – with so much email going into SPAM , how is this even possible – BUT WAIT …read on. Let me share something that might surprise you. While you’re stressing about Instagram’s latest algorithm change or trying to crack the TikTok code, there’s a marketing channel that’s been quietly outperforming everything else for decades. Yes, I’m talking about good…
Ever sent an important email only to hear crickets? Your message probably ended up in spam jail. Think of spam filters as bouncers at an exclusive club – they’re checking IDs, looking for red flags, and turning away anyone who seems sketchy. Let me break down why this happens and how to fix it. The Top Reasons You’re Getting Blocked 1. You’re a Stranger Knocking…